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<!--
  The roots, and nothing else, on purpose.

  This listed ten URLs, nine of which serve `noindex`. A sitemap is a request to
  index; asking Google to index pages that then tell it not to is a contradiction
  it resolves by trusting the pages, so nothing was gained and crawl budget was
  spent finding that out ten times over. check-site fails if the two ever
  disagree again, and that check runs against production, where it would catch it.

  Both roots are listed because the same files serve both domains and each has to
  rank on its own. Every URL in an hreflang set has to carry the whole set,
  including a self-reference, or Google discards the annotation — which is why
  the same three alternates appear under each entry rather than once at the top.
  These match what assets/seo.js injects into the pages at runtime; the two
  mechanisms are independent and have to agree, and disagreeing is the usual way
  an hreflang set gets silently dropped.

  x-default is the UK. A reader outside both regions is sent to the domain of the
  company that would be contracting with them. It pointed at the .com, which sent
  everyone in Europe to the US site.

  D-053, THE PHASE-ONE SITEMAP. Nine routes, written out below and inert.

  They are commented rather than listed because every one of them answers
  `noindex` today, and listing them would be the exact contradiction the first
  paragraph describes. Indexing opens under D-021, not here and not by way of
  this file: the gate on the root is what holds the site closed, and a sitemap
  entry cannot open it.

  WHEN D-021 LIFTS THE GATE: delete the line below that ends the comment, and
  the line above the first <url> that reopens it. That is the whole change. The
  block is real XML with the alternates already on it, because a block that
  needed nine sets of hreflang written out by hand at the moment of launch is
  not one move, it is an evening.

  Nothing here has to be remembered. check-site fails the moment a phase-one
  route becomes indexable and is not listed, and names the ones missing;
  check-launch fails if this block stops matching the phase-one routes, so it
  cannot quietly rot while routes come and go.

  Two of D-053's eleven never become entries, whatever happens to the gate.

  The 404 is one of the eleven and is deliberately not here. D-053 is an
  inventory of the routes the site has, and on that count the 404 belongs among
  them. A sitemap is a different list: it names pages a crawler should fetch and
  index, and this one answers 404 by design. Listing it would fail check-site on
  the plain ground that a sitemap URL has to return 200.

  The root is already a live entry above, and it is where the home content lands
  when D-050's gate lifts and /preview stops being the content route. So it is
  covered, and adding /preview here would list a path that is about to stop
  being the one that matters.

  /work publishes only with one approved project page carrying written client
  permission. Until that exists it is not a route and not an entry.

  /stands is a 301 to /system under D-042 and never appears here. /vaults and
  /experience-vaults are phase two under D-020.
-->
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  <url>
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    <xhtml:link rel="alternate" hreflang="en-us" href="https://novaexhibits.com/" />
    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/" />
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  <url>
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    <xhtml:link rel="alternate" hreflang="en-us" href="https://novaexhibits.com/" />
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<!-- PHASE ONE, INERT. Delete this line to publish the block below.
  <url>
    <loc>https://novaexhibits.com/system</loc>
    <xhtml:link rel="alternate" hreflang="en-us" href="https://novaexhibits.com/system" />
    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/system" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://novaexhibits.co.uk/system" />
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  <url>
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    <xhtml:link rel="alternate" hreflang="en-us" href="https://novaexhibits.com/exhibitions" />
    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/exhibitions" />
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  <url>
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    <xhtml:link rel="alternate" hreflang="en-us" href="https://novaexhibits.com/retail" />
    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/retail" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://novaexhibits.co.uk/retail" />
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    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/fixtures" />
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    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/configurator" />
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    <xhtml:link rel="alternate" hreflang="en-us" href="https://novaexhibits.com/system" />
    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/system" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://novaexhibits.co.uk/system" />
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  <url>
    <loc>https://novaexhibits.co.uk/exhibitions</loc>
    <xhtml:link rel="alternate" hreflang="en-us" href="https://novaexhibits.com/exhibitions" />
    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/exhibitions" />
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  <url>
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    <xhtml:link rel="alternate" hreflang="en-gb" href="https://novaexhibits.co.uk/fixtures" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://novaexhibits.co.uk/fixtures" />
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-->
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